Corporate identity development

Corporate Identity (Corporate Identity, Identity) is a visual system that is used by a company to tell about the identity of the brand. The corporate identity program is used for external and internal communication between companies and the audience. Do you use these services?

There are several versions of how to develop a corporate identity. In the simplest version, a logo is taken as the basis. This is the most popular option among graphic designers. He slightly simplifies the approach to creating corporate identity, but this method works and brings good results. I had a lot of help from the guys at www.nopio.com/services/corporate-identity-design.
Another, global approach to creating a logo and corporate identity is based on the individuality of the brand. Questions about brand personality, platform and positioning need to be answered before starting to work on a corporate identity.

Both methods have the right to life and differ from each other by the depth of the basic elements of corporate identity. In the first case, the director of corporate identity is a graphic designer and the quality of visual ideas depends on imagination and experience.

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